Reconnect’s goal is to reconnect youth into positive experiences centred around family and community with a commitment for transparent, honest, and frequent interaction between people. Respecting this simple human element that signifies strength and integrity. Reconnect had a need to build a brand presence, to gain awareness in the community regarding what they were doing for youth in need. They had a logo - that we were told had to stay - but little else to spread their message. The focus was to create graphic elements that represented their essence, aligned to the vision and values that they live by. Magnum delivered a brand that encapsulated that which was paired with a cultural Pou graphic, brand identity system, and guidelines. From here the relationship blossomed into a new website and several annual reports.