Dreamers Campaign with Ryan Wood


  • Video Production alongside In Motion
  • Copywriting
  • Website Creative

Magnum working in collaboration with In Motion have developed this content campaign for Porsche New Zealand. It celebrates the achievements of young New Zealand driver Ryan Wood whose exploits are making a big impression on the global stage. The campaign, part of Porsche’s global ‘Driven by Dreams’ platform, not only celebrates Wood’s amazing achievements to date, but also explores his ultimate career dream - to win Mount Panorama’s infamous Bathurst 1000. Porsche NZ marketing manager Caitlin Ryan says “The journey to bring Ryan’s story to life has also been a dream result. “We have really enjoyed collaborating with Magnum on this project,” Caitlin adds. “Our brief was to create an inspiring content piece that captured Ryan’s drive to follow his dreams and we couldn’t be happier with how the final piece turned out. The project came with a lot of challenges, but despite that we’ve been able to deliver a world-class video that we hope will inspire everyone who watches it.

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