HP has been an institution in the New Zealand and Australian technology space for many decades. Especially when it comes to printing and ink supplies. In 2021, HP launched a service that automates the ink used in their printers so customers never have to worry about it again. HP Instant Ink is an ink or toner subscription that delivers ink the moment customers need it for up to 50% less. Magnum was tasked with the initial rollout of this service across both Australia and New Zealand when Instant Ink was first launched in 2021. Each roll-out and refresh has included international digital and print campaigns, accompanied by point of sale into major retail stores nationwide.