HP Instant Ink


  • International and local campaigns over the past 2 years
  • Asset Development
  • Digital Assets
  • Point of Sale Assets
  • Merchandising and Reporting
  • Campaign Management
  • Audit of Digital Assets

HP has been an institution in the New Zealand and Australian technology space for many decades. Especially when it comes to printing and ink supplies. In 2021, HP launched a service that automates the ink used in their printers so customers never have to worry about it again. HP Instant Ink is an ink or toner subscription that delivers ink the moment customers need it for up to 50% less. Magnum was tasked with the initial rollout of this service across both Australia and New Zealand when Instant Ink was first launched in 2021. Each roll-out and refresh has included international digital and print campaigns, accompanied by point of sale into major retail stores nationwide.

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The best place to start is with a quick chat. We’ll take a look at what you currently do, and where you’re aiming to get to – and we’ll see how we can help you get there.

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