Porsche has been in New Zealand since 1977. With the brand growing tenfold since then they have rolled out many new car types in several categories and emerging markets. Magnum has had an ongoing relationship with the car brand for 20+ years. With the launch of the all-new Cayenne E-Hybrid Performance Edition, Magnum was tasked with advertising this into the New Zealand market. From here a custom photo shoot with localised content was orchestrated that then allowed for the development of content for the digital and press campaign. Overall this campaign was well received, generating optimal results for the vehicle and the brand.
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