Porsche has been in New Zealand since 1977. With the brand growing tenfold since then they have rolled out many new car types in several categories and emerging markets. Magnum has had an ongoing relationship with the car brand for 20+ years. The Affinity campaign followed after the COVID 19 lockdowns of 2020. Magnum crafted an ad campaign that aimed to get people excited about driving their Porsche again after the restrictions were lifted. The campaign resonated well with all parties and achieved what it was set out to do.
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