HP has been an institution in the New Zealand and Australian technology space for many decades. Especially when it comes to printing and ink supplies. In 2021 HP launched a service that automates the ink used in their printers so customers never have to worry about it again. HP Instant Ink is an ink or toner subscription that delivers ink the moment customers need it for up to 50% less. Magnum was tasked with the rollout of this service across both Australia and New Zealand. This was achieved by an international digital and print campaign that was accompanied by point of sale in 278 major retail stores. Both HP country teams were pleased with the level of service and expertise Magnum brought to the table during this campaign and ongoing service.